The book Metonymy and Word-Formation: Their Interactions and Complementation by Mario Brdar examines numerous ways in which metonymy and word formation interact and complement each other. They both play a very important role in enriching vocabulary. However, both processes have been marginalized to some extent: word-formation in grammar and metonymy in cognitive linguistics. Continue reading
This April, our Editorial Advisory Board member Professor Zeinab Ibrahim has chosen her ‘Recommended Read’: one of our best-selling titles, and increasingly recognised for its contribution to the field. Zeinab is Teaching Professor of Arabic Studies at Carnegie Mellon University-Qataris and a world-renowned expert on the sociolinguistics of Arabic, especially as it relates to teaching Arabic as a native or foreign language. She has published several books in this field, including Beyond Lexical Variation in Modern Standard Arabic with Cambridge Scholars Publishing in 2009. Continue reading
Dr Goretti Faya Ornia is a graduate in Translation and Interpreting (Spanish, English and German) from the University of Valladolid, Spain, and specialised in medical and technical translation from both the University Jaume I and the University of Seville.
In recent years it has become increasingly clear that courses in English for Special Purposes (ESP) constitute an inescapably diverse and multi-facetted domain of research. Vistas of English for Specific Purposes, edited by Nadežda Stojković, takes up the challenge and provides the reader looks at selected problematic issues and key aspects of locally focused teaching experiences from different perspectives and in multiple fields of expertise – also where English language teachers are flying blind to a large extent (e.g. English for Music or English for Customs Officials). Continue reading
This book is a must-read for sociolinguists interested in language as it relates to identity. It is also useful for those studying language planning and policy, politics of language, minority languages and dialects, and language loss and attrition. It provides a comprehensive overview of the existing body of literature on language and identity and can be valuable as a reference for any work that examines identity within speech communities. The unique context of this study, attrition in a language within its own homeland, makes it an essential reference for any linguist researching language loss in a non-immigrant speech community.
A Handout on Medical English for Health Professionals now available from Cambridge Scholars Publishing
Cambridge Scholars Publishing is pleased to announce the publication of A Handout on Medical English for Health Professionals by Goretti Faya Ornia and Héctor Hernández Lázaro.
This book offers a guide to medical English, and is addressed to healthcare professionals and students with an upper-intermediate level of English. It will also be useful as a handout for specialised English courses offered in medicine, nursing, and physiotherapy degrees, and can be used as a self-study book. Continue reading
Semiotics and Visual Communication II: Culture of Seduction now available from Cambridge Scholars Publishing
Cambridge Scholars Publishing is pleased to announce the publication of Semiotics and Visual Communication II: Culture of Seduction, edited by Evripides Zantides.
The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design. Continue reading