Book Announcement: Terminological Approaches in the European Context

Terminological Approaches in the European Context now available from Cambridge Scholars Publishing

9781443844901
Hardback, pp440, £74.99 / $127.95

Cambridge Scholars Publishing is pleased to announce the publication of Terminological Approaches in the European Context, edited by Paola Faini.

This volume provides a picture of state-of-the-art studies on terminology at the European level. Addressing a range of linguistic and cultural topics, it illustrates the diversity of terminological approaches, uses and solutions. A variety of national contexts and areas, from economics and law through to gender, environment and education, is explored to illustrate emerging national issues and practices in view of measuring and assessing them against European standards. Continue reading

Book Announcement: Seeking God in the Works of T. S. Eliot and Michelangelo

Seeking God in the Works of T. S. Eliot and Michelangelo now available from Cambridge Scholars Publishing

9781443843904
Hardback, pp297, £52.99 / $90.95

Cambridge Scholars Publishing is pleased to announce the publication of Seeking God in the Works of T. S. Eliot and Michelangelo by Harry Eiss.

Do I dare disturb the universe? It is a question recognized by people around the world. If typed into the internet, hundreds of examples appear. Many know that it comes from one of the best known poems of the twentieth century, T. S. Eliot’s The Love Song of J. Alfred Prufrock. What many do not know is that Eliot dramatically shifted his views at the height of his fame for writing such dark poetry as this and his also famous The Wasteland, becoming a sincere, devoted Christian. While his poetry is famous because it expresses the loss of a spiritual center in European civilization, a careful reading of it reveals that he was struggling with his Christianity from the beginning, not rejecting it, but trying to make it fit into the contemporary world. If a reader works through his love song for all of the esoteric meanings, as he demands, it quickly becomes evident that he intended it as a struggle between agape, amour and eros. Beginning it with a quote from Dante forces that into place. Though the protestant forms of Christianity have changed their views on these, the Roman Catholic holds fast. Continue reading

Call for Articles: Words: Description, Acquisition, and Pedagogy

Contributions are invited for an edited manuscript – Words: Description, Acquisition, and Pedagogy – to be published by Cambridge Scholars Publishing.

Vocabulary, or the lexicon, is a strong predictor of academic success and language proficiency. Therefore, it is important for researchers and practitioners to better understand how vocabulary is acquired, represented in the mind, as well as learned in monolingual, bilingual, and multilingual environments. The manuscript will bring together recent research on the topic; the lexicon will be considered from multiple perspectives by theorizing the description of lexicon, lexical acquisition, and pedagogy.

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Book Announcement: Hungarian Perspectives on the Western Canon: Post-Comparative Readings

Hungarian Perspectives on the Western Canon: Post-Comparative Readings now available from Cambridge Scholars Publishing

9781443844918
Hardback, pp305, £29.99 / $50.95

Cambridge Scholars Publishing is pleased to announce the publication of Hungarian Perspectives on the Western Canon: Post-Comparative Readings, edited by László Bengi, Ernő Kulcsár Szabó, Gábor Mezei, Gábor Tamás Molnár and Pál Kelemen.

In this collection, Hungarian literature is read together with canonical works of the Western literary tradition. The book studies the distinction between “major” and “minor” literatures, showing that such parallel readings may highlight previously unknown components of the literary tradition. The book does not hold traditional comparative methods, based on verifiable mediations or transactions between national philologies and national literary narratives, to be the exclusive standard of interpretation; readings can concentrate on common surfaces and textual events instead. This is what is meant by ‘post-comparative’ perspectives, a term to indicate that the conditions of a comparative reading never precede the reading itself. On this basis, the present volume points at several possibilities of how a common ground between texts can be created, especially because the chapters within it perform parallel readings in highly different ways. Continue reading

Book Announcement: A Student’s Handbook of Indian Aesthetics

A Student’s Handbook of Indian Aesthetics now available from Cambridge Scholars Publishing

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Hardback, pp145, £58.99 / $99.95

Cambridge Scholars Publishing is pleased to announce the publication of A Student’s Handbook of Indian Aesthetics by Neerja A. Gupta.

Art and life in India have been inextricably intertwined from ancient times to the present day. Art as a way of life, as ritual, as decoration and as unity with the Sublime bore testament to the socio-cultural milieu; the high level of sophistication that developed in ancient India was reflected in the arts in a holistic light. The arts, thus, strived to hone man’s intellectual sensibilities, thus raising him to the level of the transcendental, which in India was Brahma or ultimate reality. Continue reading

Book Announcement: Advertising Culture and Translation: From Colonial to Global

Advertising Culture and Translation: From Colonial to Global now available from Cambridge Scholars Publishing

9781443843898
Hardback, pp223, £57.99 / $98.95

Cambridge Scholars Publishing is pleased to announce the publication of Advertising Culture and Translation: From Colonial to Global edited by Renato Tomei.

This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust. Continue reading

Book Review: Dicing with Paradise: Gambol or Gamble

I have known many who have grown up in assimilated Jewish families where a convoluted kind of subterranean self-hate flows uninterruptedly, the internalization of anti-Semitism denied. The sense of illusion pervades the psychological world of these families. When I read Norman Simms’ newest book Jews in an Illusion of Paradise, I sensed how thoroughly he had captured the notion and slippery functioning of delusional anti-Semitic thinking through excavating the unconscious’ seemingly marginalia, which is not marginal nor trivial at all.  The articulating gestures, images, comments, slips of the tongue point to the heart of the problem, which persists as denied terror and dread of death yet left untreated and intervened leads to death.

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