Book Announcement: The Evolution and Emergence of QR Codes

The Evolution and Emergence of QR Codes now available from Cambridge Scholars Publishing

9781443850650
Hardback, pp139, £58.99 / $99.95

Cambridge Scholars Publishing is pleased to announce the publication of The Evolution and Emergence of QR Codes by Celalettin Aktaş.

Not much literature exists on QR (Quick Response) Codes and their applications in the emerging digital society, making this foundational text very important to the field of technology. Revolving around the evolution and characteristics of QR Codes, it begins with a comprehensive discussion of past technologies, linking them with the emergence of today’s technologies as a way to synergize the utilization of QR Codes. The book spells out the “pros” and “cons” of QR Codes, providing potential challenges to their emergence. It will be useful for scholars of new media and technology, enabling them to understand the depths and details of the old and new media and the point where hybrid media evolve. It will be equally beneficial to practitioners across industries, helping them to incorporate QR Codes into everyday life.

To read a full summary of the book and to read a 30-page sample extract, which includes the table of contents, please visit the following link:

http://www.cambridgescholars.com/the-evolution-and-emergence-of-qr-codes

The Evolution and Emergence of QR Codes can be purchased directly from Cambridge Scholars, through Amazon and other online retailers, or through our global network of distributors. Our partners include Bertram, Gardners, Baker & Taylor, Ingram, YBP, Inspirees and MHM Limited. An e-book version will be available for purchase through the Google Play store in due course.

For further information on placing an order for this title, please contact orders@cambridgescholars.com.

About the Author

Celalettin Aktaş is a graduate of Middlebury Institute of International Studies at Monterey, USA, and Professor of Communication Sciences at the Communication Faculty of Istanbul Commerce University, Turkey, where he is also Head of the Media and Communication Systems Department. His writing and research interests include information and communication technologies and new media. He is the editor of the Intermedia International Peer-Reviewed E-Journal of Communication Sciences.

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