This March, our Editorial Advisory Board chair Professor David Weir has chosen his ‘Recommended Read’: one of our best-selling titles, noteworthy for the contribution it makes to its field. David, who is currently Visiting Professor at York St John University, has had an extraordinarily successful academic career which has included leading four university Business Schools and initiating the very first part-time executive MBA in a University business school at Glasgow in the United Kingdom.
Cambridge Scholars Publishing is offering all of our readers a 50% discount on David’s pick. To redeem your discount, please enter the promotional code EABMAR17 during checkout. Please note that this is a time-limited offer that will expire on 2nd April 2017.
Professor David Weir’s ‘Recommended Read’:
Editors: Demestris Vrontis, Stefano Bresciani, Matteo Rossi.
This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
“Arguably ‘globalization’ is a term more often cited or mentioned than it is seriously understood. This collection goes some way towards describing the operational realities of globalization in diverse and complex markets. The book contains evidence-based analyses of the significance of cultural factors and illustrates the tactics used by international organisations to enhance cross-cultural capabilities. Another fascinating chapter applies strategy/structure frameworks to explain performance improvement in the luxury yacht market and concludes with wise advice for both scholars and senior managers. Among several chapters based on Italian experience, one on the innovation capacity of family businesses reflects that “the local network of shared norms and values has become a barrier to local knowledge creation because it constrains interaction rather than leveraging it across geographical boundaries”. This might be an important insight into the possible outcome of Brexit!”
For further information on Professor Weir, please click here.